A cheeky reusable container peeks out over the edge of a personal cooler on the banks of the San Marcos River

Coming to play in the San Marcos River?
We have a few new rules to keep in mind when planning your visit.

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A couple shops at Daughter of the Wild in Downtown San Marcos

Get ready to experience the best of San Marcos while keeping extra cash in your pocket. All you have to do is sign up for the FREE pass and start redeeming those discounts at participating businesses!

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Welcome To

San Marcos, Texas

Whether you're planning that family summer vacation, your next romantic getaway, a girls' shopping marathon, or a professional conference with all the bells and whistles, San Marcos always has something to celebrate. Conveniently located in Central Texas between Austin and San Antonio, San Marcos truly is the center of everything. So no matter where you are, you won't have far to go.