While it’s always a great time to explore all that Downtown San Marcos has to offer, there is something magical about Downtown during the holiday season. From shopping at local boutiques and art markets to a cozy cup of coffee and a stroll to see the festive décor and murals – there’s plenty of…
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You’re making your list, you’re checking it twice, you’re shopping small businesses because you’re really nice… The holidays are upon us and it’s time to limber up and hydrate because you’ll want to shop San Marcos till you drop! San Marcos is THE place to find just the right thing, but don’t take…
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THE MUSICAL HISTORY OF SAN MARCOS San Marcos has long been a hub for live music, with Cheatham Street Warehouse at the heart of it all. This iconic venue has launched the careers of countless musicians, including George Strait, and shaped the local music scene since 1974. As it celebrates 50 years…
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We know, with all the great dining options San Marcos has, it can be a struggle to pick your next bite or cold craft beverage. But don’t worry, we are here to make the dining and going out process a little bit easier for you with our savory, sweet, sips, and spirits guide to Downtown San Marcos…
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Shopping in Downtown San Marcos is always an adventure! The various shops include boutiques that have the latest trends, second-hand and vintage stores that carefully curate their stock, and many unique and colorful markets. Of course, you can’t miss out on shopping for specific niches offering…
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From wanting to be more environmentally conscious to keeping up with the fashion trends (we see you TikTok aesthetics) vintage and thrift shopping has become more popular than ever! Downtown San Marcos has several great options to choose from to discover some fabulous new-to-you items. Shopping at…
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Looking for the ultimate summer adventure? Look no further than San Marcos! Dive into the heart of this vibrant city and experience the best it has to offer. From splashing in the crystal-clear waters of the San Marcos River to exploring the bustling Downtown Square, there's always something to do…
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Celebrate LGBTQ+ Pride weekend in Downtown San Marcos, Texas! Start with the SMTX Pride Festival's march, music, and more on Saturday (9/9). Then, the Loud & Proud Pride Fest shines with LGBTQ+ bands, drag artists, and DJs at several venues around town. On Sunday (9/10), experience Colors Of The…
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There are few things that fuel our San Marcos-loving souls more than seeing visitors and locals sharing their #SMTXperience on social media. Snapping a photo of your coffee? Love it! A story of the San Marcos River? Yes, please! We love following along on your adventures (feel free to tag us, too at…
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Hunkered down for a movie night? We created a list of movies and shows filmed in San Marcos for you. Some of these are 15 seconds of San Marcos glory and some were filmed here in their entirety. Let us know which ones are your favorites! Boyhood, Amazon Friday Night Lights, Hulu Piranha, Hulu…
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