Love Downtown Awards

WE'RE ROLLING OUT THE RED CARPET.

The Love Downtown Awards highlight and celebrate the vibrant spirit of Downtown San Marcos by honoring the exceptional businesses, partners, and volunteers who make our city’s heart truly shine. Through community nominations and a local judging panel, these awards put the spotlight on those who contribute to the unique character and vitality of our downtown district.

2026 Award Winners:

Let’s give a round of applause to this year’s outstanding winners

• Business of the Year: The San Market
• Outstanding New Business: Ollie's Market
• Downtown Legend: Corridor Title San Marcos
• Downtown Champion: Downtown Association of San Marcos
• Preservation Award: Council for the Indigenous & Tejano Community
• Partner of the Year: Texas State University Honors College
• Kelly Franks Volunteer of the Year: Madi Roberts
   

Who We Celebrate:

• Business of the Year – Recognizing a standout business that excels in entrepreneurial spirit, community engagement, service quality, and innovation.
• Outstanding New Business – Highlighting emerging enterprises (under two years) that have made a big impact in just a short time.
• Downtown Legend – Honoring long-standing establishments (over ten years) that have become staples of our downtown culture

Plus, rotating recognitions like Downtown Partner of the Year, Innovation Award, Revitalization Award, Kelly Franks Volunteer of the Year, and Downtown Champion celebrate those who keep downtown thriving in unique ways.

Our Purpose:

The Love Downtown Awards, hosted by the San Marcos Main Street Program, are all about:

• Celebrating local pride – Recognizing the businesses and individuals who make downtown unforgettable.
• Building community connections – Bringing neighbors together to support and cheer for their favorites.
• Fueling growth and vitality – Encouraging everyone to shop, dine, and experience the magic of downtown.