Love Downtown Awards


2026 AWARDS NOMINATIONS ARE NOW OPEN!


Downtown San Marcos is full of thriving shops and iconic spots—and we think that deserves a little love! The Love Downtown Awards are your chance to cheer on the businesses that make our downtown the place we all adore. From cozy cafés to creative shops, these awards start with YOU.

Nominations close Saturday, January 31, 2026 at 11:45 pm so be sure to nominate your favorites today to help them take center stage!

Group photo of the love downtown award winners holding their trophies in front of a Downtown SMTX step and repeat

Get behind the scenes, sign up to volunteer!

The Love Downtown Awards ceremony is a private event, but volunteers play a key role in making it happen! If you’d like to help us celebrate the businesses that make Downtown San Marcos special, sign up to volunteer. It’s a great way to support your community and be part of something meaningful.

👉 Sign up to for a shift here!


  • Downtown Business of the Year

    2025 – Wild Rice Studio
    2024 – Douglas Smith Soap Company
    2023 – The Halal Project
    2022 – Zelick's Ice House
    2019 – KnDs Boutique
    2018 – Root Cellar Cafe
    2017 – The Bloom Bar
    2016 – Stonewall Warehouse
    2015 – The Marc
    2014 – Hill Country Humidor
     

    Outstanding New Business


    2025  – The San Market
    2024 – Zablosky Film 
    2023 – Jax Burgers
    2022 – Pho Tran 88
    2019 – North Street
    2018 – Buzz Mill
    2017 – Blue Dahlia Bistro
    2016 – Rio Claro Studio
    2015 – Redbud Roasters
    2014 – The Marc


    Downtown Legend


    2025  – The Marc
    2024 – Root Cellar Cafe
    2023 – Bobcat Quickie
    2022 – Vagabond Vintage
    2019 – Royal Cleaners
    2018 – Showdown
    2017 – Ault & Ault Orthodontics
    2016 – The Price Center
    2015 – Cafe on the Square
    2014 – Paper Bear
     

    Downtown Partner of the Year


    2025  – Economic Development & Historic Preservation
    2024 – Hays County
    2023 – City of San Marco Planning Department
    2022 – KZSM Community Radio
    2019 – The Price Center
    2018 – Splash Coworking
    2017 – Downtown Association
    2016 – Texas State University Alcohol & Drug Compliance Services
    2015 – Texas State University Community Relations
    2014 – Hays County Historical Commission


    Kelly Franks Volunteer of the Year

    2024 – Joshua Del Bosque
    2023 – TXST Delta Sigma Phi
    2022 – Lower Colorado River Authority
    2019 – Christopher Paul Cardoza
    2018 – Linda Coker
    2017 – Clay DeStefano
    2016 – Stephanie Symmes
    2015 – Gilbert Perez


    Innovation Award


    2024 – First Tuesday Film Series
    2023 – Blind Salamander
    2022 – Putt Pub
    2019 – Slash Coworking


    Revitalization Award


    2024 – Ford Jackman Building


    Downtown Champion

    2025 – Art Squared Art Market