Mermaid Marketing Opportunities
From custom menu items to branded merch, San Marcos' Mermaid Capital of Texas designation offers a variety of marketing opportunities to drive locals and visitors into your business. In addition to participating in the festivities during the September mermaid festival, we invite you to get creative with your marketing plan and take advantage of the Mermania!
Ride the Wave (Easy)
The following are just a few easy options of the many mermaid marketing possibilities:
- Use the FREE Mermaid Capital of Texas graphic kit. You can use this logo in your social media posts, menus, or any other marketing materials.
- Pick up a FREE Mermaid Capital of Texas window decal for your storefront from Main Street at the Chamber office - 202 N CM Allen Pkwy.
- Create mermaid-inspired menu items such as themed cocktails (Mer-tini or Mer-mosa anyone?). We fully encourage you to incorporate fun accents like mermaid cocktail stirrers.
- Social Media: Reach targeted audiences by tagging @downtownsmtx @visitsmtx and using the hashtags #downtownsmtx #mermaidcapital #SMTXperience in your social media content.
Make a Splash (Specialized)
If you really want to make a splash, the following options are sure to get you results:
- Test the audience for new products and ideas. Want to try something new? Here’s your opportunity to test the waters.
- Sell mermaid-themed merch such as t-shirts, tote bags, hats, etc. You can use the FREE Mermaid Capital of Texas graphic or your own branded design.
- Collaborate with local artists to create a mermaid mural in your business. Step it up a notch by making the artwork a selfie opportunity for your patrons.
- Decorate your storefront, mermaid style.
- Exhibit local mermaid-themed work for sale by local artists on the walls of your business.
- Host special events, lounges or receptions year-round to attract locals and visitors. We challenge you to get creative and incorporate mermaids into live music, costume contests and art shows.