San Marcos Like A Local

Escape the Holiday Hustle in San Marcos

We love the holiday season as much as anyone—we truly do. But we have to address the gingerbread elephant in the room. Every year, the holidays seem to start earlier and earlier. As soon as August, inflatable reindeer are hogging precious shelf space, and pumpkin spice lattes have so tragically cut…

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Creepin' It Real: Halloween Fun in San Marcos, Texas

Photo By: Wonder World Cave & Adventure Park The Halloween fun runs all month long in San Marcos, Texas! Check out the goods at the monthly witches' market. Jam out at a two-day music and arts festival. Take a haunted cave tour during the last two weekends in October. Kick back and enjoy spooky…

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Spooky San Marcos Stories

From folklore and hearsay, to hauntings and unexplained occurrences, you don’t have to look hard for someone with a spooky San Marcos story… Thompson Island Bridge Probably the most well-known spooky San Marcos tale revolves around a soldier who had a promise to keep. Legend has it that a…

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College Friends Reunion Guide: Welcome Back to San Marcos

Photo courtesy of Texas State University At the beginning of your life, home means something very specific: the place in which you were raised. But as you get older, and venture boldly into the world, “home” comes to mean many different places. Despite its growing definitions, the word never loses…

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Celebrate Indigenous Peoples' Day in San Marcos, Texas

Indigenous Peoples' Day is a great time to honor, learn about, and celebrate San Marcos’ first residents and the Indigenous community who call San Marcos home today. The Sacred Springs Powwow, public art, photography exhibits, remarkable artifacts, and more - San Marcos wouldn’t be the place we all…

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Celebrate Selena in San Marcos

Selena Quintanilla Pérez wasn’t just the Queen of Tejano—she was a style icon, cultural trailblazer, and beloved star whose influence helped shape Texas culture. With "The Selena Effect" exhibit at The Wittliff Collections as the centerpiece, San Marcos is the perfect place to celebrate her enduring…

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So Many Markets In San Marcos, Texas

Arts, vintage, farmers, and even mystical! There are lots of fun markets to peruse and shop in San Marcos, Texas. Check out what our local artisans are creating, taste the flavors of San Marcos through our regional vendors, and find a hidden treasure you didn't know you need…

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Downtown SMTX Starter Pack: 5 Tips for New Bobcats

Hey new Bobcat! So you’ve just landed in San Marcos and now comes the fun part: discovering you’re just around the corner from Downtown San Marcos—home to one of the top downtown squares in the nation. Naturally, you’re faced with many questions as a newbie: Am I the main character at this coffee…

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