San Marcos Like A Local

Autumn in San Marcos

Photo by: @ashwick_ While it’s hard to beat summer in San Marcos, autumn just might give it a run for its money. The temperature drops to a comfortable range, comfort food graces restaurant menus, football gives us something to look forward to weekly and seasonally flavored beverages become…

Read More

Football Season In San Marcos

Break out your maroon and gold – it’s football season in San Marcos! Bobcats of all ages will be heading to Bobcat Stadium for tailgating and cheering their team on to victory. While you may be in town to cheer for your alma mater or join in on your kid’s college fun, there’s plenty to experience in…

Read More

Mermaids, Murals & Art Markets

While there’s never a bad time to visit SMTX, September is one of the best months for an art-filled and off-the-wall SMTXperience. Travelers searching for a quirky and colorful weekend adventure will love San Marcos’ local art scene, markets, and even a festival dedicated to mermaids! We are the…

Read More

5 Ways San Marcos is Perfect for Meetings & Events

Placed on the banks of the beautiful San Marcos River and saturated with all the charm of the Texas Hill Country, San Marcos is one of the top getaways in the Lone Star State. Where better to host your next meeting, incentive trip, conference or event than one of the most picturesque and creative…

Read More

Beat The Heat In San Marcos, Texas

It’s hot out there, y’all! When the Texas sun is out in full force, it’s time to take refuge. Whether you prefer taking a dip in the river, journeying underground or soaking up all the air-conditioning you can, San Marcos has many ways to beat the heat. Cool Off In The Springs Hitting the San…

Read More

The Instagrammable Guide To San Marcos, Texas

There are few things that fuel our San Marcos-loving souls more than seeing visitors and locals sharing their #SMTXperience on social media. Snapping a photo of your coffee? Love it! A story of the San Marcos River? Yes, please! We love following along on your adventures (feel free to tag us, too at…

Read More

Celebrate Juneteenth in San Marcos, Texas

There are several ways to commemorate Juneteenth here in San Marcos! Take part in a virtual 5k in the morning, visit the Calaboose African American History Museum, chow down on some excellent food at the Cook-Off and celebrate with a wonderful lineup of art, education and community at the…

Read More

Summer In San Marcos, Texas

Ah, summertime in San Marcos – it doesn’t get much better than that. The Texas sun can be ruthless, but San Marcos’ cool attractions, chilly river and cold beer makes it the perfect place for a summer respite. San Marcos River Adventures A San Marcos trip isn’t complete without a dip in the San…

Read More

5 Reasons to Get Outside the Boardroom in San Marcos

With 275 glorious days of sunshine and an alluring spring-fed river flowing through the city, San Marcos, Texas is the perfect place to increase attendance at your next meeting or event. San Marcos also offers an abundance of outdoor activities and after-hours entertainment. This easy-to-reach…

Read More

2021 Rogers Family Tourism Awards

Each year the SMCVB recognizes a couple of individuals or organizations who epitomize the creative spirit and vision that tourism pioneers A.B. Rogers and son, Paul, exhibited when they first began to promote San Marcos, Texas as a tourist destination with Aquarena Springs. Rogers Family…

Read More