San Marcos Like A Local

The Instagrammable Guide To San Marcos, Texas

There are few things that fuel our San Marcos-loving souls more than seeing visitors and locals sharing their #SMTXperience on social media. Snapping a photo of your coffee? Love it! A story of the San Marcos River? Yes, please! We love following along on your adventures (feel free to tag us, too at…

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San Marcos Spring Break

Can you believe it, Spring Break is almost here! Relaxation, great food, shopping, adventure and more – the week-long break is just a little teaser of what summer has in store. Whether you are enjoying your break with friends, family, kids, or by yourself, we have some ideas for your Spring Break…

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The Art of Bill Hutson in San Marcos, TX

A.J. Meek, Portrait of Bill Hutson Next to a Window, c. 1981, sepia photograph, 11 x 14 inches. Artwork courtesy of the Phillips Museum of Art at Franklin & Marshall College. All rights reserved. About Bill Hutson Bill Hutson was born in 1936 in the Dunbar neighborhood in San Marcos. His father…

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Colors of San Marcos

Whether exploring San Marcos in the flesh or through a screen, the sights and colors of San Marcos are one of the most unique parts of the city! Here are a few of our suggestions for adding some San Marcos flair to your day. Join the Mermaid March One of the things that makes San Marcos the…

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The Perfect Holiday Weekend in Downtown San Marcos

While it’s always a great time to explore all that Downtown San Marcos has to offer, there is something magical about Downtown during the holiday season. From shopping at local boutiques and art markets to a cozy cup of coffee and a stroll to see the festive décor and murals – there’s plenty of…

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How to Enjoy a Leisurely San Marcos Weekend

With the holidays approaching, this time of year can be, well, stressful to say the least. You may be looking for a relaxing escape for you and your loved one(s), and we have just the weekend for you! Dip your toes or paddle in the crystal-clear San Marcos River. Shop big or small by indulging in…

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‘Grammable Guide To Downtown San Marcos

Selfies in scenic spots, foodie photos that make us perpetually hungry, group pics to document the memories, and atmospheric shots to note a simple moment in time – we love seeing your SMTXperiences shared on Instagram. The memories captured in Downtown San Marcos are extra special to us. Downtown…

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Mermaids, Murals & Art Markets

While there’s never a bad time to visit SMTX, September is one of the best months for an art-filled and off-the-wall SMTXperience. Travelers searching for a quirky and colorful weekend adventure will love San Marcos’ local art scene, markets, and even a festival dedicated to mermaids! We are the…

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Rainy Day Activities in San Marcos, Texas

Rainy days can throw a wrench in your SMTXperience if you planned a weekend of outdoor adventures. However, some of our favorite things to do in San Marcos take place indoors (or underground) and away from any gloomy weather! Wimberley Glassworks Known worldwide for their beautiful hand-blown…

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Enjoy a Colorful Weekend in San Marcos, Texas

Walking around San Marcos is truly a sensory experience. The smells, colors, textures and tastes of San Marcos tell a story of the city, its citizens and the unique culture that grew here. One of the most important San Marcos cultural staples is the flourishing art scene. With an ever-growing…

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