While there’s never a bad time to visit SMTX, September is one of the best months for an art-filled and off-the-wall SMTXperience. Travelers searching for a quirky and colorful weekend adventure will love San Marcos’ local art scene, markets, and even a festival dedicated to mermaids! We are the Mermaid Capital of Texas after all…


Mermaid Festival Attendees

Make A Mermaid Splash

Every September merfolk take over San Marcos for the Mermaid Capital of Texas Fest. This annual event celebrates the unique San Marcos culture and features local art and heritage. The event is made up of a very fun parade and fair. If you love the quirky and colorful, you surely won’t want to miss this!  


Woman in mermaid outfit shopping.

Party At The Downtown Promenade

Saturday, September 25, 2021
10am - 12:30pm
Downtown San Marcos
Start your Saturday off swimmingly with the Mermaid Capital of Texas Downtown Promenade. The parade features floats, marchers, dancers, music and more. You never know what eclectic floats and costumes will show up next! We recommend getting downtown early to pick up a coffee or breakfast and find a good spot for the festivities. 


Downtown Street Faire

Saturday, September 25, 2021
Downtown San Marcos
After all the excitement of the parade, keep the celebration going with the Downtown Street Faire! The Downtown Street Faire is an all-day event that includes live music, a juried art market and food trucks. And, you're going to want to stop by The Marc to watch A Texas Mermaid Movie, which was filmed right here in San Marcos. 



Father and daughter pose in front of a mural of a mermaid.

Murals & More

One of the most important San Marcos cultural staples is the flourishing art scene. With an ever-growing collection of muralssculpturesgalleries and more, San Marcos has created a thriving culture for art lovers and artists alike. From murals that take up the whole side of a building to teeny tiny pieces hiding in plain sight - you never know what you’ll find exploring San Marcos. New art seems to pop up in the most unexpected places. Next time you stroll around the Downtown Square we suggest taking a shortcut to look in alleyways and behind buildings to find your new favorite piece. Looking to keep the mermaid theme going? “Dive Into The Divine” (pictured above) can’t be missed as you drive into Downtown San Marcos. The beautiful mural is located on the back of The Coffee Bar building and depicts some of the local flora and fauna, as well as a striking San Marcos mermaid. The mural is a great place for a San Marcos selfie… Children's Park also has several mermaid selfie opportunities! And, of course, you can't miss the Mermaid March statues around town. Can you find them all? 


Woman at outdoor market with painting and flowers

Art Markets

Ah, art markets – one of our favorite things to do on a sunny weekend afternoon. Nothing beats strolling from booth to booth to peruse unique art, home goods and, well, lots of unexpected treasures. And lucky for us, San Marcos has several options no matter the weekend! Also, every Saturday from 9am-1pm you can shop the Downtown San Marcos Farmer’s Market

1st and 3rd Saturday Mermaid Bazaar

September 4 & 18

Wonder World Park


Art Squared Arts Market

September 11

Hays County Courthouse Lawn



Martian Culture

September 12



Max’s Haus Vintage Market

September 16-18

Downtown Martindale

Thursday 4:30-8pm ($10 cover)

Friday 11am-7pm

Saturday 10am-4pm