San Marcos Like A Local

San Marcos Spring Break

Can you believe it? Spring Break is almost here! Relaxation, great food, shopping, adventure, and more - the week-long break is just a little teaser of what summer has in store. Whether you are enjoying your break with friends, family, kids, or by yourself, we have some ideas for your Spring Break…

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How to Enjoy a Leisurely San Marcos Weekend

With the holidays approaching, this time of year can be, well, stressful to say the least. You may be looking for a relaxing escape for you and your loved one(s), and we have just the weekend for you! Dip your toes or paddle in the crystal-clear San Marcos River. Shop big or small by indulging in…

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Celebrate Selena in San Marcos

Selena Quintanilla Pérez wasn’t just the Queen of Tejano—she was a style icon, cultural trailblazer, and beloved star whose influence helped shape Texas culture. With "The Selena Effect" exhibit at The Wittliff Collections as the centerpiece, San Marcos is the perfect place to celebrate her enduring…

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Downtown SMTX Starter Pack: 5 Tips for New Bobcats

Hey new Bobcat! So you’ve just landed in San Marcos and now comes the fun part: discovering you’re just around the corner from Downtown San Marcos—home to one of the top downtown squares in the nation. Naturally, you’re faced with many questions as a newbie: Am I the main character at this coffee…

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San Marcos: Mermaids, Murals & Markets

While there’s never a bad time to visit San Marcos, spring is a particularly magical season—full of art, creativity, and quirky local charm. If you’re looking for a vibrant, off-the-wall adventure, you’ll love San Marcos’ bustling arts scene, lively markets, and even an entire festival dedicated to…

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Music History & Events in San Marcos, TX

THE MUSICAL HISTORY OF SAN MARCOS San Marcos has long been a hub for live music, with Cheatham Street Warehouse at the heart of it all. This iconic venue has launched the careers of countless musicians, including George Strait, and shaped the local music scene since 1974. As it celebrates 50 years…

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Colors of San Marcos

Whether exploring San Marcos in the flesh or through a screen, the sights and colors of San Marcos are one of the most unique parts of the city! Here are a few of our suggestions for adding some San Marcos flair to your day. Join the Mermaid March One of the things that make San Marcos the…

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‘Grammable Guide To Downtown San Marcos

Selfies in scenic spots, foodie photos that make us perpetually hungry, group pics to document the memories, and atmospheric shots to note a simple moment in time – we love seeing your SMTXperiences shared on Instagram. The memories captured in Downtown San Marcos are extra special to us. Downtown…

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The Art of Bill Hutson in San Marcos, TX

A.J. Meek, Portrait of Bill Hutson Next to a Window, c. 1981, sepia photograph, 11 x 14 inches. Artwork courtesy of the Phillips Museum of Art at Franklin & Marshall College. All rights reserved. About Bill Hutson Bill Hutson was born in 1936 in the Dunbar neighborhood in San Marcos. His father…

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Murals of San Marcos, Texas

Walking around San Marcos is a sensory experience. The smells, colors, textures and tastes of San Marcos tell a story of the city, its citizens and the unique culture that developed in the oasis town between San Antonio and Austin. One of the most important San Marcos cultural staples is the…

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