San Marcos Like A Local

‘Grammable Guide To Downtown San Marcos

Selfies in scenic spots, foodie photos that make us perpetually hungry, group pics to document the memories, and atmospheric shots to note a simple moment in time – we love seeing your SMTXperiences shared on Instagram. The memories captured in Downtown San Marcos are extra special to us. Downtown…

Read More

The Instagrammable Guide To San Marcos, Texas

There are few things that fuel our San Marcos-loving souls more than seeing visitors and locals sharing their #SMTXperience on social media. Snapping a photo of your coffee? Love it! A story of the San Marcos River? Yes, please! We love following along on your adventures (feel free to tag us, too at…

Read More

San Marcos Romance

It’s February, the month of love! While this year may be a little bit more, you know, subdued, that doesn’t mean we still can’t treat the ones we love! Whether you’re looking to celebrate with a traditional date night or a local adventure, we have some great ideas for your perfect Valentine's Day…

Read More

MLK Day in San Marcos, Texas

Whether you observe Martin Luther King Jr. Day on your own or via virtual celebrations, with art or time of reflection, we have some ideas for how you can honor and recognize the holiday. Visit the Crossroads Memorial and Diversity Mural The LBJ MLK Crossroads Memorial celebrates and honors the…

Read More

21 SMTXperiences To Do In 2021

After the year we’ve just experienced, setting goals for the year ahead brings about a bit of, well, skepticism. The idea of setting goals like “lose weight” or “stop biting nails” after a year of sitting on our couch in stretchy pants that used to be a little looser and biting our (freshly washed…

Read More

Shop Small in San Marcos

You’re making your list, you’re checking it twice, you’re shopping small businesses because you’re really nice… Shop Small Saturday is upon us and it’s time to limber up and hydrate because you’ll want to shop San Marcos till you drop! San Marcos is THE place to find just the right thing, but don’t…

Read More

The Perfect Holiday Weekend in Downtown San Marcos

While it’s always a great time to explore all that Downtown San Marcos has to offer, there is something magical about Downtown during the holiday season. From shopping at local boutiques and art markets to a cozy cup of coffee and a stroll to see the festive décor and murals – there’s plenty of…

Read More

Thrift Shopping in San Marcos, Texas

From wanting to be more environmentally conscious to keeping up with the fashion trends (we see you TikTok aesthetics) vintage and thrift shopping has become more popular than ever! Downtown San Marcos has several great options to choose from to discover some fabulous new-to-you items. Shopping at…

Read More

Legend Has It...

From tall tales to totally true and everything in between, San Marcos is full of interesting, quirky and downright thrilling stories. Bank robberies, brave citizens, old rivalries and more than our share of mischief – we’ve rounded up a couple of local legends to share with you. The Newton Gang…

Read More

Color The Courthouse

Missing your strolls around the Square? Color away the blues with this page from local artist Gav Sears’ coloring book. Download here: bit.ly/GavArt Gav Sears is a twenty-two-year-old pen artist from San Marcos, Texas. He has the unique ability to distill complex, often architectural subjects down…

Read More