San Marcos Like A Local

Sarah in Scotland
Author
Sarah Smith

Sarah is the Digital Marketing Coordinator at Visit San Marcos. When she’s not staring at her phone and reading social media captions for the thousandth time, you can find her: reading a book in a shallow section of the river (slathered in sunscreen, of course), enjoying a craft beer at a local brewery, baking something yummy, or knitting while Pride & Prejudice plays in the background for the millionth time.

 

 

Football Season In San Marcos

Break out your maroon and gold – it’s football season in San Marcos! Bobcats of all ages will be heading to UFCU Stadium for tailgating and cheering their team on to victory. And with Texas State making its historic Pac-12 debut in 2026, there's even more reason to get to San Marcos this fall. While…

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Bobcat Move-In Survival Guide

Photo courtesy of Texas State University Welcome to San Marcos, new Bobcats - and welcome to the family, Bobcat parents! Move-in weekend is one of the most exciting (and let's be honest, slightly chaotic) days of the year. Between hauling boxes, assembling furniture, and figuring out where…

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Fall Festivals In San Marcos, Texas

Fall is the perfect time to plan your next SMTXperience! The San Marcos events calendar is stacked with everything from a Sacred Springs Powwow to a jazz festival and art markets. And, of course, so much more! San Marcos Block Party September 5 The San Marcos Block Party on September 5 will take…

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Bobcat Stories: Dr. Daniel Guerrero

San Marcos runs through every chapter of Dr. Daniel Guerrero's life story. A homegrown kid, Dr. Guerrero stayed for Texas State, threw himself into campus life as a student, then spent decades pouring that same energy into the city that raised him — serving on the City Council and eventually as…

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Back to School in San Marcos

As the school year approaches, San Marcos becomes a hub of activity for students and families preparing for the new academic term. From back-to-school shopping to finding the best study spots and places to kick back after class, we have everything you need to start the year off right. Here's a…

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Outdoor Dining in Downtown San Marcos

Sunshine, fresh air, and the buzz of the Square—there’s nothing quite like dining outdoors in Downtown San Marcos. Whether you're brunching with friends, people-watching over lunch, or unwinding with dinner and drinks under the stars, Downtown is full of al fresco options to match your mood. Cozy…

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A Love Letter From A Bobcat

***This love letter is the first in a series of stories from Texas State alumni who have gone on to shape the San Marcos community for the better. It's meant as a kind of handoff - Bobcats who came before, passing down what they've learned about making the most of a new home, one story at a time…

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Tips for Shopping the San Marcos Outlet Shopping Center

The San Marcos Outlets heard that everything is bigger in Texas and said, “hold my locally brewed craft beer.” To say that the San Marcos Outlets are big is, well, an understatement. It is MASSIVE! In fact, the San Marcos Outlets are made up of two outlets: Tanger Outlets and San Marcos Premium…

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Celebrate Juneteenth in San Marcos, Texas

There are several ways to commemorate Juneteenth here in San Marcos! Enjoy lots of delicious food at the Cook Off, visit the Calaboose African American History Museum, and celebrate with a wonderful lineup of art, education, and community at the celebration. The end of slavery in the United States…

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