San Marcos Like A Local

Valentine's Day in San Marcos, TX

It’s February, the month of love! Whether you’re looking to celebrate with a traditional date night or a local adventure, we have some great ideas for your perfect Valentine's Day. The Traditional Date Night Ah, the classic date night dinner and drinks. You really can’t go wrong with treating…

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A Presidential Guide to San Marcos, TX

A fun fact about San Marcos is that at one point it was home to a future US President! Lyndon B. Johnson, 36th President of the United States, was a student at Texas State University back when it was Southwest Texas State Teachers College and became a San Marcan. From a museum in his name to his old…

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Legend Has It...

From tall tales to totally true and everything in between, San Marcos is full of interesting, quirky and downright thrilling stories. Bank robberies, brave citizens, old rivalries and more than our share of mischief – we’ve rounded up a couple of local legends to share with you. Click here to watch…

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MLK Day in San Marcos, Texas

Whether you observe Martin Luther King Jr. Day on your own or via a community-wide celebration, with art or a time of reflection, we have some ideas for how you can honor and recognize the holiday. MLK Day Celebrations MLK Kid's Event January 17 | 10:30am Join the Dunbar Heritage Association for a…

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Celebrate The New Year In San Marcos

2026 is calling, and San Marcos is ready to celebrate! Enjoy delicious deals at local restaurants, or simply relax and dine at some of the best spots in town to welcome the new year! NYE Bash Patio Dolcetto Celebrate the coming of 2026 with two complimentary champagne toasts (one to kick things off…

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Shop Small in San Marcos

You’re making your list, you’re checking it twice, you’re shopping small businesses because you’re really nice… The holidays are upon us and it’s time to limber up and hydrate because you’ll want to shop San Marcos till you drop! San Marcos is THE place to find just the right thing, but don’t take…

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The Perfect Holiday Weekend in Downtown San Marcos

While it’s always a great time to explore all that Downtown San Marcos has to offer, there is something magical about Downtown during the holiday season. From shopping at local boutiques and art markets to a cozy cup of coffee and a stroll to see the festive décor and murals – there’s plenty of…

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Downtown SMTX Starter Pack: 5 Tips for New Bobcats

Hey new Bobcat! So you’ve just landed in San Marcos and now comes the fun part: discovering you’re just around the corner from Downtown San Marcos—home to one of the top downtown squares in the nation. Naturally, you’re faced with many questions as a newbie: Am I the main character at this coffee…

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Football Season In San Marcos

Break out your maroon and gold – it’s football season in San Marcos! Bobcats of all ages will be heading to UFCU Stadium for tailgating and cheering their team on to victory. While you may be in town to cheer for your alma mater or join in on your kid’s university fun, there’s plenty to experience…

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